Locate a scholarly article describing an applied or mixed-methods Essay

Locate a scholarly article describing an applied or mixed-methods approach to research, preferably a research article where this - Essay Example and (2) what are the internal and external factors which seem to impact new product success and failure? (Wei & Morgan 377)1. On the other hand, for the quantitative strand, the research questions focused on the following hypotheses: (1) A firm’s market orientation is associated positively with its new product performance; (2) The supportiveness of a firm’s organization climate is associate positively with its market orientation; and (3) The supportiveness of a firm’s organizational climate is associated positively with its new product performance (Wei & Morgan 378, 379)2. The study adapted a mixed-methodology called sequential exploratory mixed-methods research design. As explained in Hesse-Biber, in this type of mixed-methods design, â€Å"the qualitative component is primary and is used to generate theory or specific theoretical constructs† (71). In this study, the qualitative strand was utilized in theory development and the quantitative strand was use d in the testing of three hypotheses.